hawkeye Channel Promotes Patrick O’Neill to Director of Channel Analytics
SEATTLE, WA – hawkeye Channel is happy to promote Patrick O’Neill to Director of Channel Analytics.
In today’s economic environment where success is measured by ROI, determining which Channel programs are driving organizational gains, positive partner behavior and increased revenue has become vital. Analytics can help companies justify spend and identify areas within their Channel programs that are most effective or need to be addressed.
O’Neill has nearly 20 years of data, analytics and research experience and has worked with global brands, such as Cisco, HP, Seagate, Bank of America, Agilent Technologies, BASF and The North Face. He is adept at gathering and analyzing data for both business-to-business and business-to-consumer projects.
In this position, O’Neill will spearhead hawkeye Channel’s analytics efforts and continue to strengthen their reputation as leaders in data analytics in the Channel. With increased resources being allocated to analytics, hawkeye has prioritized the measurement of success for their clients.
“[O’Neill] has been with hawkeye for years and has provided impressive analytical results to support clients’ objectives and overall channel development,” said VP, Client Solutions Vaughn Aust. “We have always been impressed with the quality of his dedication and work. As Director of Channel Analytics, O’Neill will lead hawkeye’s continued strategic efforts to provide data-driven solutions that promote a smarter Channel.”
Analytics remains one of the most important topics at Channel-focused conferences, like Baptie Channel Focus North America, which took place April 26-27, 2012.
hawkeye Channel, the leading global channel services and SaaS company, delivers full-service, best-in-class channel solutions to the world’s top companies. From well-informed strategies to world-class programs and communications, the company applies over 15 years of channel intelligence and know-how to deliver incremental channel ROI using a unique, data-driven approach. For more information, visit http://hawkeyechannel.com
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