team
industry experts—focused on results.
Our channel expertise enables us to understand your objectives, anticipate your needs and drive targeted results. We listen to your goals and apply our insight to deliver the results
required to achieve channel success. Check out our blog for more insight from channel experts.
Richard Beanland
Group Chief Executive Officer
CEO – hawkeye Channel
rbeanland@hawkeyeww.com│ +1 (425) 656.5810
A marketing services veteran with 25 years in the industry, Richard has long been committed to research and strategy. He joined hawkeye group as CEO in 2001 and has led the business to become a leader across its marketing, sales and technology-led disciplines. In particular, he is a passionate advocate for channel marketing strategy and operations and has been a leading contributor to the success of hawkeye Channel and its clients.
Richard is a strong competitor and natural leader with expertise in marketing, communications, finance and strategic planning. He believes that by having the very best people and providing the right environment for those people to do their jobs well, you create a vibrant and successful business, no matter what the industry.
Prior to leading hawkeye Channel, Richard spent 13 years with WPP Group in a range of senior global roles, latterly as Director of Strategy for Kantar, one of the world’s largest market research groups.
Claudio Ayub
VP, Chief Channel Strategist
cayub@hawkeyeww.com | +1 (786) 205.6113
Claudio brings over 20 years of global channel marketing experience to hawkeye. He is a channel marketing expert with broad knowledge in strategy development, market management and channel sales planning who has developed and executed major go-to-market programs for a variety of vendors, including AMD, BlackBerry, Cisco, EMC, IBM, Microsoft, Motorola, Symantec and VMware, among others.
Claudio is a management strategist with cross-functional expertise in business, finance, sales and marketing, strategic planning, and customer relationship management; an area he has excelled at by executing complex CRM implementations, customizations and business process re-engineering for CRM applications. He keeps current with changes in technology and is passionate about the business implications of new technology. Claudio is an avid social media user and early adopter of social CRM.
Prior to joining hawkeye Channel, Claudio led the channel practice at Grass Roots for six years, and as Executive VP of Sales & Marketing, was responsible for leading strategic channel initiatives and personally managing the relationship with F100 clients. Before this time, he held executive management positions with BitTime, Teleflex and AMF. Claudio holds a BS on International Business Administration from Universidad Catolica de Chile and is fluent in English, Spanish and Portuguese.
Tracy Delphia, PhD
Senior Marketing Analyst
tdelphia@hawkeyeww.com | +1 (425) 656.5852
A Ph.D. with a dozen years’ experience in channel program development and support, Tracy is involved in a variety of channel strategy initiatives. She works closely with our executive team distilling industry insights and trends information to support our client engagements. Tracy supports some of our most high-profile clients including Microsoft, HP, Cisco, SAP, and Seagate and also organizes our webinar series.
Craig DeWolf
VP, Client Services
cdewolf@hawkeyeww.com | +1 (415) 407.5741
Craig has over 25 years’ of channel experience across a variety of industries and distribution models including technology and consumer product companies. He has engaged with key business partners and worked with a variety of clients on channel strategies and programs, including: AT&T, Apple, Avaya, Canon USA, Hewlett-Packard, Kraft, Oracle, Panasonic and Xerox, among others.
Craig is an integrated marketing expert and a channel thought leader with extensive management experience in finance and personnel. Craig is a collaborative team player and has an excellent perspective of the difficulties facing marketers and their distribution partners, and the solutions that will make them successful.
Prior to joining hawkeye Channel, Craig engaged in best practices at CCI- Channel Management Solutions for six years as VP of Strategic Development. Craig was responsible for product development, marketing, partnerships, business development, and professional services. Before this time, he held a Vice President position at two divisions of Grey Worldwide: Grey Direct, and J. Brown/LMC Group. Craig holds a BS in Marketing from Southern Illinois University, and is a certified Salesforce.com administrator.
Michael Frederickson
VP, Information Services
mfrederickson@hawkeyeww.com | +1 (425) 656.5859
Michael is an accomplished, seasoned leader with in-depth experience in contemporary system architecture and application design. His experience bridges the gap between technical resource management and product development. His focus places emphasis on critical, strategic solutions and cost-effective management of resources.
Michael has over 20 years of experience with technical organizations, concentrating most recently in storage management, communications, messaging and wireless applications. He is a thought leader in applications, software design and social engineering.
His most recent experience was as VP of Development for AttachStor, a software startup engaged in developing revolutionary efficiencies for attachment management for Microsoft Exchange. Prior to that, he was the Director of Program Management at Captaris (Nasdaq:CAPA), a leading enterprise fax and unified messaging company.
William Gilsing
VP, Global Channel Strategy
wgilsing@hawkeyeww.com | +1 (425) 442.1776
William leads client engagements in channel strategy and channel program development efforts. He has over 20-years’ experience working with technology clients on partner strategies and programs that increase indirect sales and deliver maximum ROI on channel spend. His experience includes strategic engagements with Microsoft, Symantec, Seagate, Skype, SAP, Cisco, Lexmark, and many others.
Prior to his consulting career, William held middle and senior management positions in marketing, product marketing and merchandising with Egghead, Sharper Image, Duty Free Shoppers and GAP.
Dave Hafermann
SVP, channelCRM Technology Solutions
dhafermann@hawkeyeww.com | +1 (206) 660.2259
Dave is responsible for managing hawkeye’s channelCRM technology solutions. Blending 20 years of progressive experience in channel marketing, information technology, systems design and operations, Dave is able to distill these disciplines into a cohesive vision that enables him to design and deliver best-in-class partner relationship management (PRM) solutions within our clients’ CRM environments.
From 2007-2010, Dave opened and managed hawkeye’s Singapore office in support of clients and operations in the Asia/Pacific region. From 2000-2006, Dave filled a variety of executive management functions including management of hawkeye Channel’s technology team, Chief Operating Officer, and Chief Solutions Architect. Dave is responsible for the design and development of many of the core services provided by hawkeye’s Channel Practice today.
In 1996 he co-founded Cohesion, a leading channel marketing agency, and as Executive Vice President of technology, guided the development of its web-driven channel marketing solutions. Previous experience includes VP Operations and CIO of LaserDirect, a database-marketing agency, and marketing systems analyst in Weyerhaeuser’s Diversified Business Division. Dave holds BS degrees in Computer Science/Business and Economics from the University of Puget Sound.
Ian Hutchieson
Channel Development Director, EMEA
ihutchieson@hawkeyeww.com | + 44 (208) 614.9593
Ian is a data-driven marketer with over 17 years’ experience working in direct, channel and loyalty marketing. Since 2000, Ian’s focus has been the high-tech channel where he has developed data-led strategies and programs to optimize his client’s channel business, improve the relationship with current partners and increase sales through the channel. His clients have included 3Com, Adobe, Cisco, Fujitsu, Iomega, Kaspersky Lab, Seagate Technology, Skype, Symantec, Trend Micro and Veritas.
Since joining hawkeye Channel in 2006, Ian has worked in a number of positions, most recently as Managing Director of hawkeye UK. In his position as Channel Development Direct for EMEA, Ian will lead new client engagements developing and deploying compelling strategies, programs and tactics that will deliver results.
Prior to joining hawkeye, Ian was the UK GM for a leading global loyalty marketing agency working with hotel groups, airlines and IT companies on loyalty and CRM strategy and programs.
Tina Lauzon
VP, Marketing and Alliances
tlauzon@hawkeyeww.com | +1 (425) 656.5813
Tina is an entrepreneurial results-driven professional with over 20-years’ experience developing marketing, sales and business development strategies for early-stage to Fortune 100 businesses. Her marketing and alliance team develop and deliver the ultimate return on investment from push and pull marketing efforts, alliance development and social strategies.
Tina has created proven methodologies used to help organizations achieve their business objectives through creating and executing innovative programs with out-of-the-box thinking. She is an accomplished speaker and regularly produces marketing and business development workshops. She is an advocate for the humane society and mentoring young professionals.
Simon Rosser
Managing Director, Europe
srosser@hawkeyeww.com | +44 (208) 614 9526
Simon manages hawkeye’s European operations and brings with him more than 20 years of channel and business to business marketing experience. As a strategic marketer with a passion for change management, he has specific expertise in developing and implementing long-term programs to improve and drive channel performance across a variety of sectors, utilizing a broad range of marketing tools and disciplines.
Before joining hawkeye Channel, Simon held leadership and account management roles for several leading UK agencies and has operated as a consultant. He also founded and led a successful channel marketing agency based in London.
Karen Strub
VP, Client Services
kstrub@hawkeyeww.com | +1 (425) 656.5823
Karen is a hands-on, senior marketing professional with experience in cultivating new business, designing effective marketing strategies and managing high-performing, results-oriented account teams. Adept at client-side marketing strategy and operations, Karen has worked on the agency side in her role at hawkeye Channel since 1996, serving as VP Client Services and Global Account Director for her multi-national, high-tech clients.
Karen’s passion for her clients and her account team is evident in her client engagement and in the vision that she sets for her account team. Karen’s favorite book is, “A Short Guide to a Happy Life,” by Anna Quindlen.
Dale Taormino
VP, Client Services
dtaormino@hawkeyeww.com
Dale has 20+ years strategy-to-execution expertise in the channel. Her experience spans from partner ecosystem strategy development to tactical implementation of channel sales and marketing programs addressing acquisition, education, retention and revenue growth of partners. As an executive at both small and larger companies, Dale has gained in-depth knowledge of successful partner engagement in the business-to-business, business-to-consumer, and international sectors.
Dale’s background also includes experience at Mindjet Corporation where she was a Global Partner Program Manager. Dale developed the company’s overall partner strategy to align with corporate goals, and successfully designed and implemented a partner program to bring on, motivate and measure the partners that would help Mindjet to reach those goals.
Prior to joining hawkeye Channel, Dale held Marketing, Strategic Alliances, and Professional Services roles at CCI, where she spearheaded the development of a strategic account management team that significantly grew revenue with such clients as Verizon, Comcast, Motorola, VMware and NetApp, and launched their channel consulting business providing best practices guidance around program strategy and design.
