In 2005, hawkeye partnered with Agilent Technologies to help improve their B2B marketing strategy. By developing a global marketing campaign using email and direct mail to reach customers, pURLs drove customers to a customized landing page. These pURls were derived from hawkeye’s customized system that provides real time reporting and custom content for each individual user. The report provided page activity data that showed custom content based on the user’s interests. The project was a success and provided customers with a personalized portal to interact with Agilent.