Alltell partnered with hawkeye in 1999. Over the course of 10 years, hawkeye has helped Alltel have a consistent branding across all media spectrums. Between e-mail campaigns, landing pages and internal campaigns, hawkeye boosted Alltel’s ROI through effective B2B marketing strategies.
In early 2009, Verizon bought Alltel for a value of $28.1 billion. Before this transaction, hawkeye helped launch a campaign to increase customer engagement. The My Circle campaign encouraged inactive customers to activate their circle numbers with friends and family. The goal of this campaign was to incentivize customers to participate in unlimited calling and increase interaction with the Alltel brand. Alltel succeeded over competitors similar unlimited plans by allowing all lines on an Alltel account to be in MyCircle.