hawkeye has been working with BASF Crop Protection North America since 2007. During this time, hawkeye was responsible for targeted site development, digital interactive tools, social media, analytics and personlized content. In order to create a consistent web presence for BASF, hawkeye designed, created and hosted an enterprise Content Management System. This CMS enabled hawkeye to consolidate more than 10 websites and create consistency for each division of North America. In our current efforts, hawkeye is working to connect BASF with its different customer segments through website data and online tools.